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What is content writing

Updated: Dec 5, 2022

Content Writing for online presence


  • Brief Overview

As our wise ancestors taught us the true, yet cryptic meanings behind the proverb ‘The pen is mightier than the sword’, it is of no doubt that words can prove to be tools or even weapons.

History has witnessed so far that words are the source of inspiration behind art, revolutions, inventions, war and sometimes peace. One can even make a career out of fascination for words and being a master wordsmith.


Another aspect of words needed to be considered is the fact that words are the reflections of our thoughts and emotions within. Remember that thoughts become words, words become actions and actions become the very definition of your past, present and future.


Even though you can make a career in word wrangling, but even a wrangler or a master wordsmith knows the essence of choosing not just the words wisely, but also strategizing the overall plan to make writing not just a hobby but a career abundant with passion.

This is where we at Wisdom Visuals can help you guide through the world of words by not just helping write content but also delivering it to your targeted audience.


  • What is Content Writing?

Content Writing is one of the most demanded skills from the skilled to the unskilled, from the jobber to a freelancer. It is yet another form of content creation and delivery but here you use words instead of a body. Yes, so this statement also provides relief to all the introverts out there.


If the terms such as ‘articles’ and ‘blogs’ ever spark something in your brain, then it seems like you won’t need much training to do. After all, content writing is all about delivering top-notch content in the form of words which are either posted as articles or blogposts for gaining readers via clicks and viewership.


The only thing you need to know is that why should one choose Content Writing when there are other ways to be a part of the creative domain.


  • What is Content Writing all about?

The skill of delivering content through write-ups is actually the easiest of all. In other skills such as graphic designing, video editing and many more, you first have to learn the way around using the tools and knowing all the jargon just to make sure that you don’t look and sound like a complete outsider or even a complete idiot.


But here’s where Content Writing shines. You don’t have to be an acclaimed writer or a grammar-nazi and neither there exists any such prerequisite of being a vocabulary-wiz like Shashi Tharoor. In fact, in order to begin Content Writing, all you need to for the beginning is to JUST WRITE!!


  • How to write your way in?

Like we mentioned previously, the first thing you need to do is to start writing. Writing, just like any other activity is a process one must enjoy and feel through doing it. Make sure that whenever you’re writing you should only think about writing what you feel and what comes to your mind. Only then will your initial process and results will be worth it.


The next thing to keep in mind is that whatever you write should be paraphrased. Each paragraph should consist of to-the-point, short sentences. Nobody likes to read the epic tale of everything. Here, I would suggest you to follow the ‘K.I.S.S.’ principle. K.I.S.S. stands for ‘Keep It Short and Simple’.


Remember that ‘Content is King’ so you have to make sure that the content you deliver is also the content people get to access. To improve accessibility, you have to focus on quality rather than quantity. Make sure that your literary work contains keywords that are based on the core principles of SEO so that your content is indexed and ranked well in the search results.


Content Writers are usually generalists or even specialists in terms of their expertise in their ‘niches’. A content writer must first know the choice of niche so that it can specialize and deliver the best content possible. Niches could be anything like travel, technology, life, philosophy, research, food and many more. Anything around you is a niche itself waiting for someone like you to express their opinion on.


  • Tools of the trade.

If you’ve made it so far, congratulations. Having the drive to become a great writer is a trait that only a few possess. Confidence is key and you seem to possess it. Now is the time to make you from good to better and from better to the best.


A writer or should we say Content Writer must possess the skills and potential but refining your work is equally important. There are many software tools that help you improve your literary work’s quality and help it become noticeable among the crowd.


The most famous tools of the trade include Grammarly, QuillBot, Ginger, Language Tool for grammar, punctuation, vocabulary checking and even provide features like tone adjustment with respect to audience, rephrasing sentences to make them short and easy-to-read and above all, a plagiarism checker to make sure that the content is 100% authentic and genuine.


For doing the actual writing and even real-time collaboration, Google Docs is the preferred option. Canva is often used to get images, edit documents and even creating your own thumbnails and cover images. It is quite active among the freelance community, so do check it out.


Other tools like AnswerThePublic, Google Analytics, Google Trends, Portent’s Content Idea Generator, Semrush and Yoast can be used for idea generation, real-time online activity, SEO-based research and much more.


  • Secrets of success.

Content Writing is a job profile that involves the same amount of dedication and respect as observed in other jobs. One can climb the ladder gradually and reach the heights of success if a series of tips and tricks are followed. They have proved to be advantageous to those who have tried and implemented them and we’re sure you will too, should you consider even taking a glance at them.


1) Always plan your content. You may want to consider just going along with the flow, but if you want the flow to be smooth, always plan it out. Take your time, analyse the topic and break it into multiple sub-sections to make it even easier.


2) Stick to a schedule. Often content creators, here writers, don’t stick to a schedule that not just helps them deliver crisp content but also maintain the balance between personal and professional life. A schedule acts as a guide and a rulebook to your life and work.


3) Always have a portfolio. An ideal creative professional always has a professional portfolio. We suggest that you make one for documentation and presentation purposes on Canva. You can also go for creating your own portfolio website. Post your work on sites like Medium, Hackernoon, Wordpress, Vocal Media and Hub Pages. You can even do guest posting at other blogs and sites as well. They tend to increase your credibility. And do make sure you update it constantly.


4) Refine your skills. The best ways to do it is to examine online published work, networking with industry professionals looking into other niches and most importantly, doing some freelance gigs.

5) Exhibit the behavioural qualities of a great creative professional. A great creative professional, here a Content Writer, is always open to criticism of all kinds and constantly takes honest feedbacks as input to deliver better content as output.


  • The Final Verdict

Content Writing is one of the most high-demand skills that organizations are continuously filling in their gaps for. Many people have already adopted this skill to earn money as a regular jobber and even as a freelancer.


The wave of Content Writers came into existence since the COVID-19 outbreak and lockdown which forced many people to switch to freelancing and now they seem to have developed a knack for writing.


And if others did it, so can you. Who knows maybe you could be the next writing sensation and even make a living out of this dynamic skill.


And speaking of high-demand and dynamic, we at Wisdom Visuals can help you attain the pinnacle of success within the writing domain and outreach by enabling you with our Content Writing service.


All you have to do is reach out to us and discuss your proposition and leave the rest to us. Our team of writers and marketing wizards will make sure that you or your business not only survives but thrives. Till then, keep gaining wisdom by being visual. Peace.






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