SEO: The essential tool of every working professional
So you know your way around your skills and it looks like you’re pretty confident about them. That’s great, but what’s not great is the fact that the only obstruction between you and your dream audience or job is your online presence.
You see, in today’s ever-evolving digital world, one has to make sure that their presence, their signature is made present among the online community to put forth your skills and potential up at the front line. You may possess great skills but what’s the use if it doesn’t shine and catch the potential eye.
This is where we come to the rescue. Hello there creatives, welcome to Wisdom Visuals and today we’re going to troubleshoot all your issues and provide you the secret ingredient to success in establishing your online presence and even maintaining it well for your better future. Today, we’ll discuss SEO.
What is SEO? Why should I care?
SEO, short for Search Engine Optimization, is an online practice conducted by every online working professional, be it an individual or an organization to make sure that the online visibility can be increased via redirection of internet traffic towards your website with the purpose of affecting quality (this aspect consists of the 4C’S: Creativity, Communication, Coordination and Collaboration) and quantity (this aspect keeps the record of the number of clicks/visits to your page).
Search Engine Optimization is quite popular among the freelancing and online growth community which specializes in organic growth, affiliate marketing and many more services. The only aim, here, is to make sure that the online traffic goes through your website which generates and improves viewership, revenue, and ranking on search engines like Google, Bing and DuckDuckGo.
Types of SEO services
SEO services can be categorized on the basis of intent and approach. The generalized categories include white-hat, black-hat and grey-hat. Let’s discuss them in brief.
White-hat SEO involves more of an ethically-sound process which involves following the Search Engine’s guidelines like HTML code optimization, sharing links via social media and adopting UI/UX design principles to enhance operations and results. Unfortunately, the process is time consuming.
Black-hat SEO involves practices that may sound unethical because they involve manipulation of the Google’s search engine algorithms. Techniques like hyperlinks reference spamming, concealed texts or links and sometimes cases of plagiarism are observed as the techniques involved and you don’t need anyone to remind you that how this could prove to be a terrible idea.
Grey-hat SEO involves the combination of White and Black-hat SEO. Relying on them on a majority basis is not recommended.
Other categories of SEO include On-page, Off-page, Technical and Local SEO.
·On-page SEO is done on the very page itself where the optimization of keywords, metadata, images is performed.
· Off-page SEO is done for various purposes which involves common practices like guest blogging, OSINT (Open-Source INTelligence) and internet advertisement.
·Technical SEO deals with the technical aspects of online content delivery such as crawler error detection and identification, site load time, responsiveness.
·Local SEO is based on the approach taken to help you improve your local outreach by providing your site or location as a potential candidate/suggestion to search engines
Tools of the trade
One can improve their online presence through not just good, but great SEO tools. Some tools are free while some are paid. Fortunately, the abundance of free tools does majority of the job. Google Analytics, AnswerThePublic, BROWSEO, Robots.txt Generator and Check My Links are some of the free tools you can use. As for paid; Semrush, Nightwatch, Yoast, are the tools that will prove to be worth every single penny.
It is no surprise that according to the recent trends, SEO is already a high-paying skill, despite its intermediate learning curve. Ultimately, it is a practice that you as a creative and marketing professional should adopt early as we all know that be it the online or the offline world: “The early bird always catches the worm”.
So, that’s all for this session. Do let us know in the comments your queries, suggestions. If you would like to avail this service or have any other questions for us, do get in touch with us at our Wisdom Visuals official website. Till then, master the art and craft of wisdom and visuals.